{"id":5559,"date":"2026-10-23T16:54:00","date_gmt":"2026-10-23T21:54:00","guid":{"rendered":"https:\/\/primiciacaribe.com\/?p=5559"},"modified":"2026-10-23T16:54:00","modified_gmt":"2026-10-23T21:54:00","slug":"estrategia-campana-abelardo-espriella","status":"publish","type":"post","link":"https:\/\/primiciacaribe.com\/index.php\/2026\/10\/23\/estrategia-campana-abelardo-espriella\/","title":{"rendered":"Carlos Su\u00e1rez revela las claves digitales de la campa\u00f1a de Abelardo de la Espriella"},"content":{"rendered":"<p data-pm-slice=\"1 1 []\">La <strong>estrategia de campa\u00f1a de Abelardo de la Espriella<\/strong> tuvo en las redes sociales y las emociones dos de sus principales herramientas, seg\u00fan explic\u00f3 Carlos Su\u00e1rez, estratega pol\u00edtico detr\u00e1s de la campa\u00f1a, durante una intervenci\u00f3n ante empresarios del sector de la construcci\u00f3n.<\/p>\n<p>Su\u00e1rez asegur\u00f3 que la disputa pol\u00edtica tambi\u00e9n se desarrolla en el terreno de las ideas y los relatos que influyen en la opini\u00f3n p\u00fablica. Desde su perspectiva, la comunicaci\u00f3n resulta determinante para conectar con los ciudadanos y posicionar mensajes.<\/p>\n<h2>El tigre y el papel de las redes sociales<\/h2>\n<p>El estratega se\u00f1al\u00f3 que las herramientas digitales, las conversaciones en internet y los videos cortos fueron fundamentales para la campa\u00f1a. Seg\u00fan explic\u00f3, el equipo analiz\u00f3 las expresiones de los ciudadanos en redes sociales para identificar temas, s\u00edmbolos y mensajes capaces de generar identificaci\u00f3n.<\/p>\n<p>En ese proceso tom\u00f3 fuerza la figura del tigre, asociada a De la Espriella. Su\u00e1rez sostuvo que el s\u00edmbolo surgi\u00f3 de las interacciones ciudadanas y que el equipo se encarg\u00f3 de amplificarlo y mantenerlo presente en la comunicaci\u00f3n pol\u00edtica.<\/p>\n<p>La estrategia busc\u00f3 conectar con las emociones y los sentimientos de los votantes. Este enfoque puso el contenido digital en el centro de la campa\u00f1a y permiti\u00f3 construir una identidad reconocible entre sus seguidores.<\/p>\n<h2>El mensaje de Su\u00e1rez al sector empresarial<\/h2>\n<p>Durante su intervenci\u00f3n, Su\u00e1rez tambi\u00e9n invit\u00f3 a los empresarios a participar activamente en las discusiones p\u00fablicas. Plante\u00f3 la importancia de defender sus posiciones sobre la generaci\u00f3n de riqueza, el crecimiento econ\u00f3mico y la seguridad jur\u00eddica.<\/p>\n<p>Adem\u00e1s, cuestion\u00f3 los discursos que, a su juicio, presentan a los empresarios como adversarios de los intereses populares. Su llamado se centr\u00f3 en disputar esas narrativas y comunicar con mayor claridad las ideas del sector productivo.<\/p>\n<h2>Comunicaci\u00f3n pol\u00edtica basada en emociones<\/h2>\n<p>Su\u00e1rez destac\u00f3 que los mensajes pol\u00edticos deben abordar asuntos que generan preocupaci\u00f3n entre los ciudadanos. Entre ellos mencion\u00f3 la protecci\u00f3n de las familias, la educaci\u00f3n, la lucha contra la corrupci\u00f3n y la seguridad.<\/p>\n<p>Sus declaraciones reflejan la importancia que tuvo el marketing digital en la campa\u00f1a de De la Espriella. Tambi\u00e9n anticipan una disputa por la opini\u00f3n p\u00fablica en la que las redes sociales y la construcci\u00f3n de relatos seguir\u00e1n ocupando un lugar central.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La estrategia de campa\u00f1a de Abelardo de la Espriella tuvo en las redes sociales y las emociones dos de sus principales herramientas, seg\u00fan explic\u00f3 Carlos Su\u00e1rez, estratega pol\u00edtico detr\u00e1s de la campa\u00f1a, durante una intervenci\u00f3n ante empresarios del sector de la construcci\u00f3n. Su\u00e1rez asegur\u00f3 que la disputa pol\u00edtica tambi\u00e9n se desarrolla en el terreno de &hellip;<\/p>\n","protected":false},"author":3,"featured_media":5560,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[422,2262,74,2306,2305,1139],"class_list":["post-5559","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nacional","tag-abelardo-de-la-espriella","tag-carlos-suarez","tag-colombia","tag-estrategia-digital","tag-marketing-politico","tag-redes-sociales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Carlos Su\u00e1rez revela las claves digitales de la campa\u00f1a de Abelardo de la Espriella - Primicia Caribe Estrategia de campa\u00f1a de Abelardo de la Espriella: claves digitales<\/title>\n<meta name=\"description\" content=\"La estrategia de 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